Fort Worth Literacy Partnership is now “Read Fort Worth”
Bold graphic identity reflects city’s commitment to children, 100×25 literacy goal
FORT WORTH, Texas – Sept. 20, 2017 – The Fort Worth Literacy Partnership today unveils a new name – “Read Fort Worth” – and a bold graphic identity that reflects the city’s independent, Western spirit and its commitment to seeing that 100 percent of Fort Worth ISD children are reading on grade level by third grade.
The Read Fort Worth logo is centered on an open book symbolizing the unlocking of knowledge and the future. Longhorns convey the community’s regional identity while projecting strength and intent to drive forward.
The five stars of increasing size suggest growth, success and achievement. The descriptor copy, “A Literacy Partnership Achieving 100×25,” supports the Fort Worth Independent School District’s 100x25FWTX Initiative.
“Fort Worth is known as a destination city for business and culture and as a place where people love to live and work,” said Kristin N. Sullivan, Read Fort Worth executive director. “Our leadership chose a graphic identity that conveys the loyalty, bravery and determination it will take to ensure that all Fort Worth children have the early literacy skills they need to succeed and to make our city even stronger.”
Read Fort Worth was launched in September 2016 as the Fort Worth Literacy Partnership by Fort Worth Mayor Betsy Price, Fort Worth ISD Superintendent Dr. Kent P. Scribner and leaders from the business and philanthropic communities. Matthew K. Rose, executive chairman of Fort Worth-based BNSF Railway, serves as chairman of Read Fort Worth’s 12-member Executive Council, which includes Mayor Price and Dr. Scribner.
The privately-funded, locally-controlled backbone organization exists to provide the community unique, actionable data to advance kindergarten readiness and third-grade reading achievement; to organize and align partners under shared outcomes; to develop strategies for significant improvement; and to communicate best practices and drive results.
The Data Dashboard allows users to view five years of third-grade reading achievement for each of the 84 Fort Worth ISD elementary campuses as well as public charter schools, in addition to addition to views of data comparing school district performance across Tarrant County. The dashboard will be updated with 2017 Texas STAAR Reading results later this fall.
Read Fort Worth is finalizing a strategic plan to help drive significant improvement in early childhood literacy through existing and forming action networks focused on high-impact areas including school readiness, child health and well-being, expanded learning opportunities and reading resources.
Click here for more information regarding our brand identity or to download our logo.
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On Video: Read Fort Worth Unveils New Name and Logo